Crash Course about Personality Trait for Marketers
As customer, what is best than finding that your marketer understands your language. So it became crucial for marketer to be able to step into customer’s shoes for a moment and identify them. And so that’s why marketers can now adopt a personalized approach to their work. “This allows us to nuance our messaging so that rather than serving the same advert to 100 million people.. you can sub-segment people by personality and change the creative to resonate with individuals based on how they see the world.” said the Cambridge Analytica CEO quoted from Harvard Business Review’s page. Talking about personality, it is not just to labelled one person this stamp or other. Understanding people’s personality is to seeing a pattern of their preferences; their natural choice to begin their though process and act.
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